After announcement of Tableau 8.1 ( and completion of TCC13) this week people asked me to refresh my comparison of leading Data Visualization tools and I felt it is the good time to do it, because finally Tableau can claim it has 64-bit platform and it is able now to do more advanced Analytics, thanks to Integration with R (both new features needs to be benchmarked and tested, but until my benchmarks are completed I tend to believe to Tableau's claims). I actually felt that Tableau may be leapfrogged the competition and now Qlikview and Spotfire have to do something about it (of course if they care).
I enjoyed this week Tableau's pun/wordplay/slogan "Data to the People" it reminds, of course, other slogan "Power to the People" but also indirectly refers to NYSE Symbol "DATA" which is the SYMBOL of Tableau Software Inc. and it means (indirectly): "Tableau to the People":
In fact the "keynote propaganda" from Christian Chabot and Chris Stolte was so close to what I am saying for years on this blog, that I used their slogan FEBA4A ("Fast, Easy, Beautiful, Anywhere for Anyone") as the filter to include or remove from comparison any runner-ups, traditional, me-too and losing tools and vendors.
For example despite the huge recent progress Microsoft did with its BI Stack (updates in Office 2013, 365 and SQL 2012/14 of Power Pivot/View/Map/Query, SSAS, Data Explorer, Polybase, Azure Services, StreamInsight, in-Memory OLTP, Columnstore Indexing etc.) did not prevent me from removal of Microsoft's BI Stack from comparison (MSFT still trying to sell Data Visualization as a set of add-ins to Excel and SQL Server as oppose to separate product), because it it is not FEBA4A.
For similar reasons I did not include runner-ups like Omniscope, Advizor, Panopticon (it is part of Datawatch now), Panorama, traditional BI vendors, like IBM, Oracle, SAP, SAS, Microstrategy and many me-too vendors like Actuate, Pentaho, Information Builders, Jaspersoft, Jedox, Yellowfin, Bime and dozens of others. I even was able finally to rule out wonderful toolkits like D3 (because they are not for "anyone" and they require brilliant people like Mike Bostock to shine).
I was glad to see similar thinking from Tableau's CEO in his yesterday's interview here: http://news.investors.com/091213-670803-tableau-takes-on-big-rivals-oracle-sap-ibm-microsoft.htm?p=full and I quote:
"The current generation of technology that companies and governments use to try to see and understand the data they store in their databases and spreadsheets is without exception complicated, development-intensive, staff-intensive, inflexible, slow-moving and expensive. And every one of those adjectives is true for each of the market-share leaders in our industry."
Here is my brief and extremely personal (yes, opinionated but not bias) comparison of 3 leading Data Visualization (DV Comparison) platforms (if you cannot see in your browser, see screenshot below of Google Doc:
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I did not add pricing to comparison, because I cannot find enough public info about it. This is all I have:
additional pricing info for Tableau Server Core Licensing: “8 core server (enough to support 1,000 users, or 100 concurrent) for Tableau is $180k first year, about $34k every year after year 1 for maintenance”. With 8 core licensing I actually witnessed support for more then 1000 users: 1300+ active interactors, 250+ Publishers, 3000+ Viewers. I also witnessed (2+ years ago, since then price grew!) more than once that negotiation with Tableau Sales can get you down to $160K for 8 Core license with 20% every year after year 1 for maintenance (so in 2010-2011 total price was about $192K with 1 year maintenance)
Also one of visitors indicated to me that current pricing for 8 core Tableau 8.0 license for 1st year is $240K now plus (mandatory?) 20-25% maintenance for 1st year... However negotiations are very possible and can save you up to 20-25% of "discount". I am aware of recent cases where 8-core license was sold (after discount) for around $195K with maintenance for 1st year for about $45K so total sale was $240K with 1st year maintenance (25% growth in price for last 3 years).
Below is a screenshot of above comparison, because some browsers (e.g. Safari or Firefox before version 24) cannot see either Google Doc embedded into WordPress or Google Doc itself:
Please note that I did not quantify above which of 3 tools are better, it is not possible until I will repeat all benchmarks and tests (I did many of those in the past; if I will have time in the future, I can do it again) when actual Tableau 8.1 will be released (see latest here: https://licensing.tableausoftware.com/esdalt/ ). However I used above the green color for good and red color for bad (light-colored backgrounds in 3 middle columns indicated good/bad). Also keep in mind that Qliktech and TIBCO may release something new soon enough (say Qlikview 12 or they called it now Qlikview.Next and Spotfire 6), so leapfrogging game may continue.
Update 10/11/13: interesting article about Tableau (in context with Qlikview and Spotfire) by Akram Annous from SeekeingAlpha: http://seekingalpha.com/article/1738252-tableau-a-perfect-short-with-a-catalyst-to-boot . Akram is very active visitor to my blog, especially to this article above. This article only 1 month old but already needs updates due recent pre-announcements about Qlikview.Next (Qlikview 12) and Spotfire 6, which as I predicted showing that leapfrogging game continue at full speed. Akram is brave enough by "targeting" pricing for DATA shares as $55 IN 30 DAYS, $35 IN 6 MONTHS. I am not convinced yet.
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