Since main criterias for client were
- minimize IT personnel involved and increase its productivity;
- minimize the off-shoring and outsourcing as it limits interactions with end users;
- increase end users's involvement, feedback and action discovery.
It is clear that Traditional BI requires too much time, that D3 tools just trying to prolongate old/dead BI traditions by modernizing and beautifying BI approach, so my client choose Tableau as a replacement for Microstrategy, Cognos, SAS and Business Objects and better option then D3 (which require smart developers and too much development). This movement to leading Data Visualization platforms is going on right now in most of corporate America, despite IT inertia and existing skillset. Basically it is the application of the simple known principle that "Faster is better then Shorter", known in science as Fermat's Principle of least time.
This changes made me wonder (again) if Gartner's recent marketshare estimate and trends for Dead Horse sales (old traditional BI) will stay for long. Gartner estimates the size of BI market as $13B which is drastically different from TBR estimate ($30B). TBR predicts that it will keep growing at least until 2018 with yearly rate 4% and BI Software Market to Exceed $40 Billion by 2018 (They estimate BI Market as $30B in 2012 and include more wider category of Business Analytics Software as opposed to strictly BI tools). I added estimates for Microstrategy, Qliktech, Tableau and Spotfire to Gartner's MarketShare estimates for 2012 here:
"Traditional BI is like a pencil with a brick attached to it" said Chris Stolte at recent TCC13 conference and Qliktech said very similar in its recent announcement of Qlikview.Next. I expect TIBCO will say similar about upcoming new release of Spotfire (next week at TUCON 2013 conference in Las Vegas?)
These bold predictions by leading Data Visualization vendors are just simple application of Fermat's Principle of Least Time: this principle stated that the path taken between two points by a ray of light (or development path in our context) is the path that can be traversed in the least time.
Fermat's principle can be easily applied to "PATH" estimates to multiple situations like in video below, where path from initial position of the Life Guard on beach to the Swimmer in Distress (Path through Sand, Shoreline and Water) explained:
Even Ants following the Fermat's Principle (as described in article at Public Library of Science here: http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0059739 ) so my interpretation of this Law of Nature ("Faster is better then Shorter") that traditional BI is a dying horse and I advise everybody to obey the Laws of Nature.
If you like to watch another video about Fermat's principle of Least Time and related Snell's law, you can watch this: